common aesthetics

For newspapers I would have to say that a lot of action shots are used, especially in the sports section. They tend to use shots that convey a personal matter of the subject to the reader. Close-ups are often used to help convey feelings and emotions to the people who are reading. Which, in a way is common with snapshots except for them, most people tend to take close-ups of faces. That's what they seem to want to remember, the emotion on the faces of the people they are close to. In advertisements, it seems that they are rather detached, trying to sale a clean cut image of the product or service. In fashion photography often I notice that the theme seems to be to sale a fantasy of what if and maybe to the viewer. You want them to fall in love with the photo and then the product advertised. Yearbook pictures are really boring to me. They seem to portray the cookie cutter image of sweet little girls and boys who are the apple of their parents eyes. I always hated taking those. Standard background, standard pose, standard shot. Senior pictures are more personal for the student in that they are able to bring in elements that are a part of them, do different poses, wear different clothes that represent their personality rather than their school or grade etc.